Line of value-oriented wash chemistry to be backed by robust marketing program
Cambridge, ON, CA, January 21, 2025 – Transchem Group, a brand of OPW Vehicle Wash Solutions, has unveiled new-look branding for six products within the AutoLux chemical lineup. This branding marks a new path forward for AutoLux chemistry, offering strong consumer marketing potential to a value-oriented chemical lineup.
“Until now, Transchem Group hasn't done any formal branding for our AutoLux products, despite the chemical lineup being used for decades with exceptional results,” said Mack Ewing, Director of Strategic Initiatives for Transchem Group. “We wanted to further elevate what AutoLux products have always been intended for, a strong value-oriented option to support car wash success. These products fit Transchem's commitment to excellence in car wash cleaning, shining and drying, while now carrying branding that can be leveraged to add marketing value to car washes all over North America.”
The six products in this new AutoLux rollout are:
- Triple Wash: A bubblegum-scented trifecta of detergents that use a rich and creamy foam to effectively clean vehicles while delivering a classic and colorful show.
- Volcano Bath: Resembling volcanic activity, a thick curtain of bubbly foam melts dirt, grease and bug residue off vehicles to produce an exceptionally clean finish.
- Ceramic Surface Guard: Featuring a berry lemonade scent, this ceramic infused finishing product adds a deep layer of protection against weather elements, scuff marks, and UV rays with a shine-enhancing guard!
- Raincoat: A raincoat for vehicles – repels rain, sleet, snow, and ice from surfaces while providing light protection to improve driver visibility in harsh weather conditions.
- Graphene Surface Enhancer: Utilizes graphene technology to produce a long-lasting, suit-of-armor-like protection on vehicles to defend against scratches, dirt, and harsh weather with an impressive shiny finish!
- Hydro Blast: An ultra-concentrated drying agent that blasts water off surfaces, reducing water spotting and facilitating faster drying times with quick water beading.
All six products now feature unique logos, print materials, and on-site/in-bay signage to add attractive marketing to wash packages that place a high priority on customer value!
Learn more about the new AutoLux branded offerings in our detailed overview here! If you'd like to give these products a try or experience the full portfolio of Transchem offerings, please visit transchem.com or email us at info@transchem.com. For more information on all OPW Vehicle Wash Solutions brands, please visit opwvws.com.
To learn more about the complete range of vehicle wash equipment, wash chemistries and payment systems offered by the companies of OPW Vehicle Wash Solutions, please visit opwvws.com.
About OPW Vehicle Wash Solutions
OPW Vehicle Wash Solutions was formed in January 2019 and consists of PDQ Manufacturing, Inc., Belanger, Inc., Innovative Control Systems (ICS), Kesseltronics and Transchem. PDQ is a preeminent provider of in-bay automatic wash systems and payment terminals, while Belanger is an innovative leader in soft-touch tunnel and in-bay automatic wash systems. ICS provides industry-leading car wash technology, like payment terminals, process controls and software management and automation systems, and Kesseltronics designs machine controls for successful tunnel wash operation. Transchem is a leading developer of environmentally sensitive vehicle wash chemicals and cleaning products. Together, they create a revolutionary single source for all vehicle wash needs. For more information on OPW Vehicle Wash Solutions, please visit opwvws.com.
About OPW
OPW is defining what's next through innovations designed to enhance safety, reliability, efficiency and business performance for the clean energy, propane energy, fluid-handling and vehicle wash industries. OPW has manufacturing operations in North America, Europe, Latin America and Asia Pacific, with sales offices around the world. OPW is part of Dover Corporation. To learn more about how OPW is defining what's next in each of its markets, please visit opwglobal.com.
Media Contact
DJ Slater, Publicity Coordinator
DeanHouston (agency for OPW)
414-416-2176 or dj.slater@deanhouston.com